Walk into any shisha lounge in London, Manchester, or Birmingham and you will see Love 66 on the menu. This Turkish tobacco brand went from relative obscurity to dominating the UK market in just a few years. But does it actually taste as good as everyone says, or is it just viral marketing?
We smoked through multiple packs to give you an honest assessment.
What Does Love 66 Taste Like?
The official flavour description is vague — Adalya does not list exact ingredients. Based on extensive testing, Love 66 tastes like a blend of:
- Watermelon — the dominant flavour, sweet and juicy
- Cantaloupe / honeydew melon — adds a creamy, rounded sweetness
- Mint — a subtle cooling sensation on the exhale, not overpowering
- Passion fruit hints — some smokers detect a tropical undertone
The overall effect is a fresh, summery, crowd-pleasing flavour that is sweet without being cloying. The mint finish prevents it from becoming sickly over a long session.
Smoke Quality and Clouds
Adalya tobacco is a blonde leaf with a high glycerin content, which means thick clouds and plenty of smoke. Love 66 in particular seems to produce slightly denser smoke than other Adalya flavours — possibly due to the moisture level in the mix.
Flavour longevity is good. We got consistent taste for 60–75 minutes in a phunnel bowl with an HMD before it started fading. That is above average for a blonde leaf tobacco.
How to Pack Love 66
Adalya works best with a fluffy pack in a phunnel bowl:
- Stir the tobacco in its container to redistribute the juices
- Sprinkle loosely into the bowl — do not press or pat down
- Fill to just below the rim, leaving a 1–2mm gap
- Place your HMD on top with 2 coconut coals
- Wait 3–4 minutes before your first pull
Love 66 is forgiving of heat — it handles slightly higher temperatures without burning as quickly as some other blonde leaf brands. But do not push it; respect the tobacco and it rewards you with long, flavourful sessions.
How Does It Compare?
| Feature | Adalya Love 66 | Al Fakher Watermelon Mint | Fumari Tropical Punch |
|---|---|---|---|
| Flavour intensity | Strong | Medium | Strong |
| Cloud output | Thick | Medium | Very thick |
| Session length | 60–75 min | 45–60 min | 60–75 min |
| Price (50g) | £5–£7 | £4–£6 | £8–£12 |
| Heat sensitivity | Forgiving | Moderate | Sensitive |
Who Is Love 66 For?
Everyone, honestly. It is one of those rare flavours that beginners enjoy for its easy sweetness and experienced smokers appreciate for its balanced profile and excellent cloud output. It is also a brilliant flavour to offer guests who do not know what they want — almost nobody dislikes it.
See our top 15 shisha flavours ranked for the full list.
FAQ
Why is it called Love 66?
Adalya numbers their flavours rather than naming them explicitly. The number 66 and the heart-themed name are part of their branding — there is no deeper meaning.
Is Love 66 available in the UK?
Yes, widely available online and in most shisha shops. It comes in 50g, 200g, and 1kg sizes. The 200g tub is the best value for regular smokers.
Can I mix Love 66 with other flavours?
It mixes well with straight mint for a more cooling experience, or with grape for a richer fruit blend. It also works surprisingly well with Al Fakher Double Apple for a sweet-anise combination.
